Better Than Money


Jeff Rollon



More important than cars, houses, and yachts?

Three elements that I learned are more valuable when I crashed my Suzette.

As you can probably relate, many of us truly adore and cherish our material possessions. Many times it signifies a moment in our life of celebration and achievement. We have nice cars, jewelry, big houses, fancy clothes, accessories, and much more.

For me, personally, I have a love for fast cars. My most favorite car was my 2009 Nissan 370Z, which I decided to name Suzette. Suzette was a gift to myself for relocating back to San Diego and I spent a lot of money and time upgrading her.

In October of 2015 I was a victim of a hit and run while driving on the interstate and Suzette was completely totaled. I left the vehicle unscratched, but I walked away from Suzette with a whole new perspective on what was really important in life.

While there may be a never-ending list of items more important than materialistic items, including health, happiness, and more, in this article I will share my top three.


Because this is an entrepreneur magazine, I am going to expect that you understand what legacy is and what it means to you. When I got into my accident, my life could’ve ended that day. So as I remember that day, I ask myself, “What am I leaving behind for the world to remember me by besides money?”

With that, my friends, I encourage you to know and remember that beyond all materialistic possessions legacy is something that is left behind and more valuable than any worldly possessions. Cars, homes, and all that fancy jazz comes and goes; but your legacy truly has the potential to last forever.


In life and business, I am sure many of us can agree about the importance of relationships. If you really want to know how genuine your relationships are, ask yourself, “If I were a fly on the wall, what would these people say about me?” I ask myself this question now and I realize that, as much as I don’t make my decisions off of others’ opinions, it’s amazing when friends, family, and business contacts can speak so highly about me that I can hold my head up high with pride that I have been a good and genuine person to others. You weren’t selfish; you were selfless.

I challenge you, rather than being strict about material things, invest into others. Take time to learn about others and build relationships genuinely and selflessly. Remember, my friends, people aren’t going to remember how much money you had, how big your house was, or what type of car you drove. They will, however, remember how you made them feel.


Experiences were actually the first thing that I realized was more important than material items. Rather than spending money on items that lose value over time, imagine investing your time and money into experiences. Remember that many times experiences are not just one-sided. Think about the experiences friends, kids, and your spouse, significant others have with YOU!

I strongly encourage all of us to invest in experiences. Experiences lead to stories that can last forever. Many of us are about full-time focusing on business and money. ME, TOO!!! Trust me folks, I love business. I love entrepreneurship. I love the rewards and sometimes those rewards are shiny objects. However, rather than building my lifestyle around my business and missing experiences, I would rather remember the importance of experiences and build my businesses around my experience-filled lifestyle.

All in all and at the end of the day, ladies and gentlemen, is it okay to enjoy the finer things in life? Absolutely! Is it okay that you reap the rewards of your hard work? Of course! I am not here to say to NOT enjoy the luxuries of life. What I am saying, though, is this; Money cannot buy true legacy, unless you’re giving back and making an impact. Money cannot buy relationships, unless you’re willing to accept ungenuine. Lastly, while money can buy some experiences, remember the quote, “The best things in life are free.”

Jeff Rollon

Jeff Rollon is a serial entrepreneur, author, business coach, and philanthropist. He enjoys helping others while living with a positive attitude and a strong entrepreneurial spirit. His passion is helping budding entrepreneurs get started and profitable within their first year in business.

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