Coffee Shops Are for the Birds


Jeff Rollon



Have you ever hustled so hard that you forgot to live life? Have you ever gotten caught up in so much business that you forgot to enjoy yourself?

For the past five years I was all about the hustle and chasing my version of the entrepreneurial dream. Regardless of how many successes I reached and milestones I achieved, I realized I spent a lot of my time in meetings. And all of those meetings were in coffee shops and offices.

Why the hell do I live in San Diego if I’m not going to enjoy the beautiful weather? I “pay” for it, that’s for sure. Of course, from time to time there will be meetings that must be handled in the office or coffee shops due to weather conditions or a need for easier access to office supplies. But if the stars are aligned and the San Diego weather is in my favor, you better believe that from now on I will be hosting meetings ONLY at the beach or park.

In this article, you will learn five new reasons why scheduling meetings at the beach or park is much more beneficial to you and your business and why coffee meetings are for the birds. This article is guaranteed to give you a new perspective on living life and doing business all at the same time.


You must admit that San Diego has beautiful weather. Regardless of the surrounding cities, San Diego is guaranteed to support you in all your outdoor meetings. Every now and then the weather sucks, but all in all, let’s embrace San Diego in all its glory.

I have hosted tons of meetings at the beach where the other person truly appreciated that they had an opportunity to enjoy the great weather in the middle of their workday. It’s no surprise to me when they don’t want to leave after our meeting.


I’m not sure how many of you take advantage of being an entrepreneur with your own schedule, but if you do not go to the beach or park during a meeting, you are truly missing out on leaving a lasting impression on the person you are meeting.

I encourage you to be different than others. Be that person who doesn’t want to meet at the office or coffee shop. Be someone who can bring new experiences to others and leave a lasting impression.


Have you ever stepped outside of your home or office and noticed how beautiful the weather is? While you’re heading out to your meeting, the beach comes to mind. Maybe you imagine a nice day out with the family. Whatever your vision, don’t you just wish you were enjoying the beautiful day? If you are like the other millions of entrepreneurs out there, you enjoy time freedom and options to live your life the way you want to live it. Now you can do both. Nobody is stopping you but you.

Let’s challenge ourselves to live a lifestyle that others we do business with would also appreciate. Forget the business attire and come in casual clothing. No reason for us to walk around in formal clothing in the beach and park environment, right? Let’s just live life outside of the office and coffee shop and still bring business into the conversation and experience. Meeting with a common purpose of doing business is all that should matter, regardless of location or dress.

So my final message is this, my friends: while millions of business meetings take place in coffee shops and offices, I invite you to meet at the beach or park and enjoy the San Diego weather and enjoy a new experience. After all, that is “doing life together.”


Jeff Rollon is a serial entrepreneur, author, business coach, and philanthropist. He enjoys helping others while living with a positive attitude and a strong entrepreneurial spirit. His passion is helping budding entrepreneurs get started and profitable within their first year in business. www.JeffRollon.com

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