How does this solopreneur know it’s time to scale their business?
An outcast New York City cop is charged with bringing down Harlem drug lord Frank Lucas, whose real-life inspired this partly biographical film.
Director: Ridley Scott
Writers: Steven Zaillian, Mark Jacobson (article)
Stars: Denzel Washington, Russell Crowe, Chiwetel Ejiofor
When it comes to business, the most significant success you can find is filling supply and demand. It’s finding where there is a vacuum of need in the market, and you set yourself as the middle-man between the consumer and the supplier.
Frank Lucas did just that. Once his mentor died, he realized there was a big hole in the market, poor supply, and competitors with a poor product. So he traveled across the world to find a supplier who was already providing heroine that was 100% pure. He won the suppliers trust, and he traveled back to NY to become a monopoly to a market that wanted a better product which he made at a lower price putting him in absolute power.
He already knew his competitors, he knew the customer base, and he knew the quality of the product. He was able to strategize; he was able to have the courage to make a deal with only one man who had the keys to the supply and soon after Frank built his whole team in NY which was about 30-40 of his own family members
If you watch the movie, you’ll realize things that you can do to get into high power. Know your product and service very well. Is it 100% pure compared to the competitors? Is there a high need? And can you add anything to it to give it a higher need in the market? Can you set yourself in the middle between the customer and those you are outsourcing to and can you build a system with a solid team in place as you scale your business and take over new territory? Something to think about…
Jony Cruz is the founder of Musica La Vie, San Diego’s newest live entertainment band. Live Music Company entertaining your corporate or private events, weddings, and festivals. When you need to wow and entertain your guest, reach out to me and let Musica La Vie be your premier choice in live entertainment.