Modern Advice: The Power Of Tribe


Jared “Psych” Laurence



Since the dawn of man, we have learned that by coming together to work on a common goal, we can perform unimaginable feats and have unlimited success. More resources, protection, and even loved ones in a dating pool all begin by tapping into the power of tribe. A power so ingrained into our psyche that we see it’s effect every single day of our lives.

You may be an introvert, someone who if they want it done right does it themselves, or even just a self-starter and lone wolf. It doesn’t matter. None of us are more powerful than the tribe. Whether it’s your business, social circle, or dating life, you will need to create one for yourself…or perhaps join someone else’s. We’re social people by nature, and by knowing how to utilize your tribe and influence others, we can achieve anything we want.

One incredible effect of the tribe is called conformity and groupthink. The most incredible study on this was from psychologist Muzafer Sherif, who split 22 boys into two groups, separated only by wearing a red or blue shirt. When the boys were in competition, they became vicious towards each other. Even though they could socialize with whoever they wanted, each firmly kept to their established groups. While this can lead to bitterness towards others, it also shows fierce loyalty and commitment to the chosen tribe. Make sure to run your social circle and business as a tribe, and if you look out for them, you’ll receive that fierce loyalty in return.

Social proof, a term coined by Robert Cialdini in his 1984 book, Influence, also has a powerful effect. When out socializing and meeting people, you will instantly look more attractive, powerful, and of value, if you utilize social proof. This means that you have a group of people around you either following your lead or reacting positively towards you. The best part is you can be doing anything you’d normally do; it’s just ten times more powerful.

So for those who think it’s best to go it alone, think again. Find your tribe or better yet make your tribe and start having the business and dating life you could only imagine before. It all starts with action though by taking a step back from that laptop, and a step towards your new family; the tribe.

Jared “Psych” Laurence

Jared “Psych” Laurence is an author, speaker, therapist, podcaster, entrepreneur, and San Diego’s “Top Dating Coach.” Jared is the CEO of Modern Flirting, the ONLY company in San Diego, offering an instructor with over 15 years of experience. He has been featured on MTV, A&E, Oxygen, and ABC. More can be learned at www.modernflirting.com

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