Be Grateful for What You’re Already Doing


Shelly Jackson Buffington



Entrepreneurs are constantly bombarded with tasks and things to tackle. The endless minutia and attention to every detail can leave business owners feeling exhausted, uninspired, overwhelmed, and lacking motivation. Sometimes, it’s easy to get caught up in the daily tasks and then lose sight of the big picture. Long-term goal setting, creative brainstorming, and business planning get shifted to the back burner. It can feel like you’re just treading water but getting nowhere. Instead of connecting to what you love about your work, you can feel disconnected from it as if you’re going through the motions without accomplishing your goals.

But it doesn’t have to feel this way.

A simple shift in attitude and awareness can have a profound impact on your business.

Research has found that paying attention to what you’re grateful for can increase productivity, and entrepreneurs are taking notice.

One simple way you can start practicing gratitude for yourself is to pay attention to your accomplishments, however small they may seem.

Honor this season of gratitude by setting some time this month to celebrate all the things you’ve achieved and set in motion. Entrepreneurs spend so much time focused on to-do lists. How does that make you feel to see a list of things you “have to do”? How often do you make a list of accomplishments? How would that make you feel? When you focus attention on what you feel like you should do, instead of what you have already done, you can become overwhelmed and disenchanted with your work.

I encourage you to approach your work from a place of success. How do you do that? Here’s an exercise to help you start to increase your awareness of your accomplishments, whether small or grand:

During your workday, spend a few seconds every few hours to jot down what you’ve taken care of, delegated, or set in motion. There’s no need to spend more than a few seconds doing this; make the note and then move on.

At the end of the workday, look through your accomplishment list and give yourself some gratitude and grace for the work you are doing.

The ability to cultivate awareness in your work is contingent on your commitment to acknowledging the value of what matters to you and aligning those values with what you want to accomplish. Celebrate those mini-yays and continue to move forward with your best work.

What are you adding to your list of accomplishments today?

Shelly Jackson Buffington

Shelly Jackson Buffington is the Executive Director and Co-founder of The Look & The Feel, an award-winning creative branding agency. A certified coach, a writer, and a brand strategist, Shelly loves helping inspired entrepreneurs and forward-focused organizations tell their unique stories and build their best brand.

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