Today the average person has an attention span of only 8 seconds, according to a study done by Microsoft in 2018. The stimulus around every person today has drastically increased, and while the subconscious mind can process 20,000,000 bits of information a second, your conscious mind can only process 40 bits of information per second. But the number one thing that creates success for businesses is a conscious focus. Focusing is the act of paying attention to one thing and only that one thing. You can use your senses to take in multiple different stimulus, but in a focused state, you use all of your senses on one stimuli. So how can you harness the power of focus in your business to help you reach success?
Step 1. Focus your market
Having a focused market will help you create more effective marketing plans, build more effective products and allow you to reach more qualified buyers. It’s often thought that if you market to fewer people you will make less sales. But the idea of a focused market isn’t to market to less people, it is to market to the right people. Basically, if you are selling coffee to a group of people that exclusively drink tea, no matter how many people you get in front of you will undersell. Compare this to marketing to a much smaller group of people that are already interested in coffee. The more specific you can be, the better you can cater to your specific clients and create consistent and loyal customers.
Step 2. Focus your to-do list.
Have you ever looked at your to-do list and thought wow… that is a very organized and efficient list? The common answer is going to be, “no.” But generally, even when our to-do list is scattered, we try to group things together. If you have to leave the house, it’s easier to get all the tasks done that involve you being out of the house at once, right? Why not take that one step further and plan your tasks around one common theme. This kind of focus will allow you to complete tasks quickly and more effectively. So instead of writing all the things you need to do, write what you need to do to get the house clean from 8am-12pm, once this is complete you can focus on your next priority.
Step 3. Focus your surroundings
Being an entrepreneur can often feel lonely, but it can also leave you pulled in a few directions. Have you ever needed to complete a project, and constantly been pestered by friends to come out and have a drink? Or, to forget what you are working on and relax for a while? While it is an unpopular opinion, success is a lot of hard work, a lot of missed experiences, and a lot of long nights. To achieve the level of success you are searching for, having a support system that will push you and motivate you forward will increase your chances. You have been told to let go of negativity in your life thousands of times, but what about the vices that make you feel “normal?” Focus your surroundings toward people on the same mission as you and you will go further together.