Consistency is an important part of being an entrepreneur and growing a business. Consistently marketing your business, strategizing, and working on important aspects of your business are all critically important to being a successful business owner. However, there are some common misconceptions about consistency. Succumbing to these misconceptions will invariably cause you to lose the progress you have already made. Here are three common misconceptions about consistency and how to counteract them.
Consistency is Inherently Good
One of the biggest myths about consistency is that it is inherently a good thing. It is not. Consider bad habits. Everyone agrees that bad habits are consistent. Instead, consistency is a neutral concept. People can be consistent in good ways and consistent in bad ways. When attempting to become consistent, it is very helpful to look at existing habits and understand how you developed them. By understanding how you, personally, develop unconscious habits (whether good or bad), you can learn the best way for you to develop new ones.
Consistency Requires Major Changes
One of the most common misconceptions about consistency is that to be consistent requires a sudden, major change. Thus, people attempting to be consistent often start by setting up specific, inflexible schedules that are not sustainable. Consistency is a habit just like anything else. Habits develop over time and take time to change. When you want to become consistent start by observing your own behavior patterns and figure out how to change it slowly with habits that are in line with your existing behavior. For example, if you want to follow up with clients more consistently and notice that you think about clients when you are on social media, make it a point to follow up with clients when it occurs to you. Then, track this behavior, and create consistency based on that.
Consistency is Inflexible
Consistency is a long-term process. While some consistent habits are inflexible (for example, eating every day), others are more flexible. When you are consistent with the activity and understand its importance, you will have room to be flexible. Think about prospecting. If you develop the habit of consistently prospecting from 8AM to 9AM every day, then when a big client rolls around who can only meet during that time, you need to have room to make a conscious choice regarding maintaining consistency or deciding to go after the client. Consistency is about choices. When you are aware of the choices you make, you are able to develop more consistent habits and be flexible at the same time.
By becoming aware of these three misconceptions about consistency, it is possible to develop consistent, good habits. Start by looking at the habits you already have and understand how you developed them. Then, make small changes in line with your existing habits to move towards positive changes. Then, incorporate flexibility. When you can be flexible and consistent, you know the habit is there to stay.