Are you struggling to stand out and get noticed in your field, even though you put your heart and soul into your business?
Let me introduce you to a concept that a lot of entrepreneurs are still not taking advantage of, but can be a game-changer.
Personal branding photography is very similar to lifestyle photography but for business owners and entrepreneurs. It can have a huge impact in your business because it showcases the personality of your brand and creates a conversation between you and your audience. The rapport you build allows both current and future customers to identify with the person behind a product or service, and in this case, that person is you!
This is so much more than the typical headshots. People want to see you in your element doing what you love. They want to hear your stories, learn about your goals and struggles, and by allowing them to create a more personal connection, you give them the opportunity to embrace your mission along with you.
In a nutshell, the way you brand yourself will influence the way consumers think about you and your business. That is because people want to do business with someone they trust and can relate to, so it’s important that your personal branding is authentic and relatable, but at the same time it needs to be intentional and professional when it comes to putting your best qualities and hard work on display.
There might be lots of other people who sell what you sell or do what you do, but they are not you! Nobody else can be you and that’s your biggest asset! Using that to your advantage can bring the connection and engagement you may be lacking to help your business really take off.
Besides building your confidence and giving you more visibility, having a library of beautiful high-quality images to choose from can save you time and money while helping your business grow.
Show up as the expert you are and take the leap to a level where you stand out in your industry! Are you ready to step into your power?
Carina Fleckner is a personal brand and event photographer in San Diego. She helps entrepreneurs grow their businesses by building an online presence with beautiful and authentic images in order to connect with their clients on a more personal level. She’s fluent in English, Spanish and Portuguese allowing her to serve more people not only in the U.S. but also internationally. She loves travelling, food and live music, and enjoys planning her clients’ photo shoots over a nice cup of coffee.