Cynthia “Salonista” Kosciuczyk
Branding is what people say!
The terms “brand” and logo” are often used interchangeably. A logo can be the symbol of a business, it is not the entirety of a brand Your brand identity, is defined as a name or a type of product manufactured by a particular business. In fact, creating a logo is just one small step toward developing a strong brand identity. A brand “lives and evolves in the minds and hearts” of consumers. As Jeff Bezos says, “Branding is what people say about you when you’re not in the room.”
As entrepreneurs, we are always striving to create a distinct brand of our own. I had a long chat with Attorney Enrique Monteagudo who is very active in the Entrepreneur, Tech, and Start up scenes. We were discussing the importance of Trademarking a brand. We spoke about some of the classic cases, like XEROX. What was a unique name and it has become what we use interchangeably to say to make a copy? Making something that will be easily associated with the product or service you are creating.
Having a brand identity makes your brand more authoritative. A brand that establishes a face, and maintains that face consistently over time, develops credibility among its competitors and trust among its customers. The right name can make a huge difference. One of my rug colleagues went from Lug—Rug to Luv-a -Rug and it totally transformed his business. For me, one of the side hustles I have is about handmade textiles. I wanted to use the “Rug Goddess”, a few years back to reflect my time in Greece and the rugs. Someone was using that name. I switched to Alley Cat Rugs, because I had planned to open a business in the alley of Coronado. Funny thing, someone I work with now has expanded his carpet/tile and stone cleaning business and has a business in the same alley I was thinking of! Then I changed that to Cynthia of the Rugs and that works a heck of a lot better.
Designer Tastes is my business I have had for a long time, reflecting that I do design, work with designers, and have done events combining art with music and food. A strong brand identity can establish an emotional connection with consumers creating a foundation for building a lasting relationship with a brand.
Research your audience, value proposition, and competition. Design the logo and a template for it. Integrate language you can use to connect, advertise, and embody on social media. Monitor your brand to maintain its brand identity.
Optimism is inextricably linked to marketing and advertising. It’s the heart of the sales pitch that’s embedded in every piece of collateral and content marketers create. What you’re offering, this thing your company or brand creates … it’s going to improve your customers’ lives in some way, right? That’s optimism.
Cynthia “Salonista” Kosciuczyk
Cynthia has a passion for art and science. Loves intelligent conversation and design. As a writer, she identifies as a poet. She believes optimism will triumph and hopes as an entrepreneur to make a difference in the world.